notes from the studio.
Thoughts on creative direction, visual strategy, brand storytelling, and building better shoots from the inside out.
Scent Without Smell: The Challenge of Photographing Fragrance
Fragrance photography is one of the hardest categories to get right, and one of the easiest to mess up. If you want your visuals to feel like the scent, not just show the bottle, here’s how to do it with intention.