notes from the studio.

Thoughts on creative direction, visual strategy, brand storytelling, and building better shoots from the inside out.

The Shoot That Nearly Made Me Quit
Personal Maria Hedrick Personal Maria Hedrick

The Shoot That Nearly Made Me Quit

I lost the client. I laid on the floor and cried. I thought I had ruined everything. But this failure became the turning point that reshaped my process from the inside out. Here’s the story I’ve never told publicly, until now.

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