Close-up of white creamy moisturizer.

cinematic direction. STRATEGIC CLARITY.

product photography and creative directioN built to bring structure to complex campaigns, unify your visual language, and support long-term growth

Stacked bars of colorful handmade soap with various textures and ingredients, topped with dried flower petals and salt crystals.

Based in Los Angeles, CA

Lip gloss tubes and eyeliner pens with a red lipstick kiss graphic on a red background.
Three amber-colored candles labeled "Desert Lily Bloom" on a beige surface, with one lit, alongside a pair of gold-colored letter openers, a small booklet, and potted succulents, some rocks, and a plant in the background.
Person holding a blue container of Hemp Valley Farm CBD gummies, with one gummy pill in hand.
Beauty products including three lip gloss tubes with black caps and three black pencils labeled Mental, on a black circular display, with a small jar of pink scrub in front, against a red background with cartoon lips decor.
Close-up of white chocolate or vanilla frosting with smooth, creamy texture.
Three syringes filled with a clear liquid, placed on a light blue surface.
Person holding a small brown bottle labeled 'Hemp Valley Farm Sleep' with a dropper, administering CBD oil.
A bottle of Desert Lily Bloom Yuzu Blossom interior scent with mandarins, an apple, a white rose, and potted plants on a wooden surface.
A pink and clear perfume bottle with a gold cap labeled 'Al Mahas Perfumes' in front of a black box and a gold decorative vase on a wooden surface.

Your Visuals are more than what’s inside the jar.

they’re an extension of your branD’s point of view, shaped by deliberate creative decisions. every element, from lighting to composition, is considered with intention so the imagery feels cohesive, purposeful, and built to support how your brand shows up in the world.

SErvices designed to support your next phase of growth

A white bottle of Bescher Sea Cucumber Collagen Regeneration Serum floating in shallow water with sunlit ripples, surrounded by pieces of driftwood.

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The Essentials Suite

For brands launching a product, refreshing a hero SKU, or filling a gap in their content library.

You’ll receive a focused set of visuals developed with strategy in mind, built to create consistency across key touchpoints, support conversion, and strengthen your brand’s visual foundation.

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Stacked assorted artisan soap bars in various colors and textures, some with dried flowers and salt crystals on top.

The Visuals Suite

For brands ready to build a cohesive visual campaign that carries from first concept through final delivery.

We develop the creative direction, define the visual framework, and produce content that feels consistent, intentional, and usable across your core marketing channels .

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Person holding a small amber glass bottle labeled 'Hemp Valley Farm Sleep' with a dropper applicator.

Visual Partnership

For brands that need consistent, on-brand visuals without rebuilding the wheel every time.

This ongoing partnership is designed for momentum. We integrate with your team, launch cadence, and evolving priorities to ensure your visuals remain cohesive, effective, and ready to support what’s next.

A bottle of Desert Lily Bloom Yuzu Blossom interior scent spray on a wooden surface, surrounded by a white rose, a tangerine, a red apple, and a small succulent plant in pots, with a pear and a large leafy plant in the background.

ready to collaborate?

Let’s Chat!

On the journal

A behind-the-scenes look at the creative, strategic, and visual decisions that shape how brands truly show up. 

WHAT THEY’RE SAYING

  • “Exactly what we envisioned, and even better! Every picture tells a story in a clean, modern, yet natural way. Perfectly capturing the essence of our brand, which is all about a healthy active lifestyle.“

    - Noosha Salemi

    Hemp Valley Farms

  • “Our needs are great in volume and varied in nature: everything from product and packaging silhouettes to ingredient beauty shots to lifestyle sets with live talent. Maria was deftly able to execute our regular requests with speed, with the amazing talent she possesses, and with glowing professionalism.“

    - Aaron Komae

    Popcornopolis

  • “We were so impressed throughout the process of brainstorming, collaborating, visual boarding, and photo shooting. She was organized, clear, and timely in her communication. Maria quickly grasped our vision for this project and perfectly captured it in her photographs.“

    - Janie Hall

    Oransi

Maria with long dark hair smiling and wearing a knitted sweater.

Meet the creative behind the work

Maria Hedrick

Maria Hedrick is a Los Angeles-based photographer, creative director, and founder of Noir & Glow Creative. She helps brands move beyond surface-level content by blending cinematic visuals with strategic thinking to build clearer, more intentional visual systems.

Whether she’s leading a shoot or developing frameworks that guide long-term visual direction. Her work is rooted in understanding where a brand is today and shaping how it shows up as it grows.

MEET THE FOUNDER

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