Close-up of white creamy moisturizer.

cinematic direction. measurable results.

product photography and creative directioN that streamline your campaigns, eleVate your brand, and fuel long-term growth

Stacked bars of colorful handmade soap with various textures and ingredients, topped with dried flower petals and salt crystals.

Based in Los Angeles, CA

Lip gloss tubes and eyeliner pens with a red lipstick kiss graphic on a red background.
Three amber-colored candles labeled "Desert Lily Bloom" on a beige surface, with one lit, alongside a pair of gold-colored letter openers, a small booklet, and potted succulents, some rocks, and a plant in the background.
Person holding a blue container of Hemp Valley Farm CBD gummies, with one gummy pill in hand.
Beauty products including three lip gloss tubes with black caps and three black pencils labeled Mental, on a black circular display, with a small jar of pink scrub in front, against a red background with cartoon lips decor.
Close-up of white chocolate or vanilla frosting with smooth, creamy texture.
Three syringes filled with a clear liquid, placed on a light blue surface.
Person holding a small brown bottle labeled 'Hemp Valley Farm Sleep' with a dropper, administering CBD oil.
A bottle of Desert Lily Bloom Yuzu Blossom interior scent with mandarins, an apple, a white rose, and potted plants on a wooden surface.
A pink and clear perfume bottle with a gold cap labeled 'Al Mahas Perfumes' in front of a black box and a gold decorative vase on a wooden surface.

Your Visuals are more than what’s inside the jar.

they’re an extension of your branD’s ethos, shaped by creative decisions that don’t happen by accident. i bring strategy and clarity to guide every shot, so the end result feels purposeful, aligned, and ready to perform.

SErvices built to support your next launch

A white bottle of Bescher Sea Cucumber Collagen Regeneration Serum floating in shallow water with sunlit ripples, surrounded by pieces of driftwood.

01

The Essentials Suite

For brands launching a product, refreshing a hero SKU, or filling a gap in their content library.

You’ll get streamlined visuals built with clear strategy, designed to land with intention, improve conversion, and elevate your brand presence.

02

Stacked assorted artisan soap bars in various colors and textures, some with dried flowers and salt crystals on top.

The Visuals Suite

For brands ready to create a cohesive visual campaign from first idea to final asset.

We shape the concept together, define the strategy, and deliver content that reflects your voice and performs across all your media channels.

03

Person holding a small amber glass bottle labeled 'Hemp Valley Farm Sleep' with a dropper applicator.

Visual Partnership

For brands that need consistent content, on-brand content without starting from scratch each time.

This ongoing partnership is built for momentum. Syncing with your team, launch calendar, and evolving strategy so your visuals always stay aligned.

A bottle of Desert Lily Bloom Yuzu Blossom interior scent spray on a wooden surface, surrounded by a white rose, a tangerine, a red apple, and a small succulent plant in pots, with a pear and a large leafy plant in the background.

ready to collaborate?

Let’s Chat!

On the journal

A behind-the-scenes look at the creative, strategic, and visual decisions that shape how brands show up. 

WHAT THEY’RE SAYING

  • “Exactly what we envisioned, and even better! Every picture tells a story in a clean, modern, yet natural way. Perfectly capturing the essence of our brand, which is all about a healthy active lifestyle.“

    - Noosha Salemi

    Hemp Valley Farms

  • “Our needs are great in volume and varied in nature: everything from product and packaging silhouettes to ingredient beauty shots to lifestyle sets with live talent. Maria was deftly able to execute our regular requests with speed, with the amazing talent she possesses, and with glowing professionalism.“

    - Aaron Komae

    Popcornopolis

  • “We were so impressed throughout the process of brainstorming, collaborating, visual boarding, and photo shooting. She was organized, clear, and timely in her communication. Maria quickly grasped our vision for this project and perfectly captured it in her photographs.“

    - Janie Hall

    Oransi

Maria with long dark hair smiling and wearing a knitted sweater.

Meet the creative behind the work

Maria Hedrick

Maria Hedrick is a Los Angeles-based photographer, creative director, and founder of Noir & Glow Creative. She helps move brands beyond surface-level content by blending cinematic visuals with clear strategy to tell a sharper, more intentional story.

Whether she’s leading a shoot or developing frameworks that help brands evolve their visual presence, her work reflects the heart of a brand and supports where it’s going next.

Learn more

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