THE eye behind noir & glow creative
I’m Maria
A Los Angeles based photographer, creative director, and founder of Noir & Glow Creative.
I work with beauty, skincare, and product-based brands to create visuals that carry the same intention as the formulas, textures, and experiences they represent.
My love for art started early. On career day in elementary school, I showed up in a long coat with a cardboard paint palette and brush, fully convinced I’d grow up to be an artist. Then came the usual warnings: creative work wasn’t practical, the industry was too saturated, too uncertain. But I kept creating anyway.
In middle school, my grandmother enrolled me in a summer film photography class at a local community college. I was hooked. Photography became a playful medium, one where I could chase light, frame shadows, and document anything that caught my attention.
Later in college, I made photography my focus. I was fascinated by how a still image could hold you, how light and composition could shape a story. I studied the greats in photography and dove deep into art history as a Fine Art major, absorbing everything from ancient sculpture to modern design movements. That foundation continues to influence how I see and create today.
Now my approach is slow by design. I’m here to notice what others miss: the tone behind your brand voice, the way light moves across a surface, the energy of your space. It’s never just about the product—it’s about what your audience feels when they see it.
With a background in fine art and a framework built on strategy, I bring both clarity and creative depth to every project. No templates. No shortcuts. Just visuals that reflect who you are and where you’re headed.
The image doesn’t matter unless it means something. What you feel is the whole point.
visuals with purpose
I support brands that care not only about how they show up visually, but emotionally and strategically. Every brand carries a mood, a message, and a story to tell. My role is to shape that into a visual language that reflects what your brand truly stands for and supports where you’re headed next.
beyond the frame
Most people only see the final photo, not the thought process that shapes it.
Here I share how I think through creativity: what informs my direction, what is currently happening in the industry, how strategy becomes visuals, and why proper alignment always shows up in the final result.
Let’s build something thoughtful together.
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