notes from the studio.
Thoughts on creative direction, visual strategy, brand storytelling, and building better shoots from the inside out.
Creative Direction Isn’t Optional: Why “Whatever You Think” Rarely Works
“Whatever you think” is not a creative brief. If you want visuals that reflect your brand (not mine), here’s what needs to happen before we ever shoot.
From Moodboard to Market: Why Brand Alignment Beats “Pretty for Pretty’s Sake”
A behind-the-scenes look at how I approach every project from the first call to final delivery.