notes from the studio.
Thoughts on creative direction, visual strategy, brand storytelling, and building better shoots from the inside out.
Scent Without Smell: The Challenge of Photographing Fragrance
Fragrance photography is one of the hardest categories to get right, and one of the easiest to mess up. If you want your visuals to feel like the scent, not just show the bottle, here’s how to do it with intention.
Creative Direction Isn’t Optional: Why “Whatever You Think” Rarely Works
“Whatever you think” is not a creative brief. If you want visuals that reflect your brand (not mine), here’s what needs to happen before we ever shoot.
From Moodboard to Market: Why Brand Alignment Beats “Pretty for Pretty’s Sake”
A behind-the-scenes look at how I approach every project from the first call to final delivery.