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Visual taste.

It develops after your visual systems are in place. Once the lighting is solved, the environment is set, and the rules are established, what’s left is artistic judgment.

Knowing which version of the image does the most work and

Lighting tends to be the first thing I solve on set.

Once that’s locked in, everything else gets simpler. Camera angles become clearer and prop decisions narrow down quickly.

In this Desert Lily Bloom shoot, having the lighting dialed early m

Lately I have been thinking about how decisions are made on set.

When something isn’t landing, the instinct is often to add more. It looks like more props, more adjustments, and more ideas. Like throwing wet spaghetti at a wall. I do this too,

Product photography and creative direction for brands navigating complexity.

Los Angeles

@noirandglowcreative

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