Beyond the frame: a brand analysis approach for product photographers, creative teams, and braNd leaders who want visuals with vision.

Whether you’re behind the lens or building a brand, Beyond the Frame gives you the tools to audit, align, and elevate your visual strategy so every shoot, story, and scroll feel like it fits.

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Does any of this sound familiar to you?

You’re constantly creating content but something still feels…off. The visuals are technically fine, but they’re not translating. Not connecting. Not converting.

Maybe you’ve said:

“We have great products, but our content feels inconsistent.”

“We hired a photographer, but the results didn’t match our brand.”

“We post regularly, but the engagement is mid at best.”

“Our visuals direction feels random. We need strategy, not just aesthetics.”

I’m here to tell you it doesn’t have to be that way

Get the Clarity

This could be you…

see what’s possible when you align with strategy. these are just a few of the results acheived by photogaphers, founders, and brand managers who’ve gone through the beyond the frame process:

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get clear on what your brand stands for and how you visually express it.

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build your content with deeper intention. campaigns will flow more smoothLY. no more second guessing.

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provide thorough input with your team and collaborators. for the founder leading the creative vision or photographers pitching ideas.

It all starts with clarity. Whether you’re rebranding, scaling, or building from scratch. Beyond the Frame helps you build visuals with direction and confidence.

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Let yourself commit and feel confident in:

A clear, repeatable framework for analyzing any brand’s visuals with intention. Complimenting your creative instincts and empowering you with deeper insight.

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The insight to catch when the visuals and brand voice are out of sync, and the knowledge to fix it.

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Elevated confidence when pitching to clients, building creative direction decks, or communicating the why behind your creative choices.

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A more strategic, collaborative working style for those behind the camera or managing a campaign.

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build sharper visuals. craft smarter strategies

lets elevate your client work from the very first pitch.

Explore the Method

a signature framework designed to sharpen your eye, strengthen your process, and transform how you create.

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Ready to go deeper?

Beyond The Frame is a strategic method for product photographers, founders, and brand teams who care about alignment; visual, verbal, and emotional. It’s how you move from guesswork to grounded creative, and from beautiful content to brand-building impact.

Get Started

Here's what's included:

One

the brand at a glance

Gain the tools to assess a brand’s content presence, tone, and visual identity with clarity so you can step into each project with confidence.

Two

from analysis to execution

Explore how this approach shapes real campaigns from pre-production to pitching. You’ll get case studies, visual examples, and optional templates to bring it all together.

Three

strategic scanning & visual gaps

Learn to spot inconsistencies, uncover missed opportunities, and articulate what’s missing in a way that builds trust with clients and collaborators.

Four

creative clarity & direction

Turn insights into standout concepts. Develop creative direction that resonates, backed by language that supports buy-in from clients and internal teams alike.

results from the other side of the lens

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julia, new york

"Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque tincidunt felis ut aliquet facilisis. Nullam tincidunt sagittis pellentesque. Mauris in lobortis libero. Vivamus accumsan scelerisque nunc, rutrum."

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A woman with long dark hair wearing large sunglasses and a sleeveless top, outdoors with a cloudy sky in the background.

mick, palm springs

"Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque tincidunt felis ut aliquet facilisis. Nullam tincidunt sagittis pellentesque. Mauris in lobortis libero. Vivamus accumsan scelerisque nunc, rutrum."

  • Sed porta velit gravida, suscipit enim ac, pulvinar nisl. Curabitur vitae nisi quam. Donec malesuada laoreet ultrices. Sed vitae dolor interdum urna viverra aliquam at id nulla. Vivamus consequat lobortis metus ut condimentum. Duis eu condimentum felis. Fusce sed erat mollis, egestas nisl in, fermentum risus.

A woman with curly hair and hoop earrings is sitting on a chair placed on the sand at the beach, holding a piece of fabric in her extended arm.

valeria, miami

"Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque tincidunt felis ut aliquet facilisis. Nullam tincidunt sagittis pellentesque. Mauris in lobortis libero. Vivamus accumsan scelerisque nunc, rutrum."

  • Sed porta velit gravida, suscipit enim ac, pulvinar nisl. Curabitur vitae nisi quam. Donec malesuada laoreet ultrices. Sed vitae dolor interdum urna viverra aliquam at id nulla. Vivamus consequat lobortis metus ut condimentum. Duis eu condimentum felis. Fusce sed erat mollis, egestas nisl in, fermentum risus.

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THIS IS FOR YOU IF:

You crave creative direction that aligns with strategy, not just only focusing on aesthetics. 

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You’re a founder, brand manager, or photographer ready to elevate the way visuals communicate.

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You value refinement without all the fluff and want every image to carry weight.

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You’re building something that deserves to be seen clearly and cohesively.

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THIS ISN’T FOR YOU IF:

You prefer surface-level visuals over substance and the story.

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You aren’t willing to look at the bigger brand picture

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You want fast results with no reflection

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You expect to skip strategy building and still stand out

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no more guessing. no more scattered shoots.

you deserve a process that’s as thoughtful as your brand.

Let’s get to work.

Sign Me Up

why i built beyond the frame

And why it’s different from anything you tried

i didn’t create this to flood you with more templates or make you feel behind

I built Beyond The Frame because I was tired of seeing great brands fall flat visually - not from a lack of effort, but from a lack of alignment.

most creatives are handed fragments: a brand book here, a random mood board there.

Founders feel the disconnect byt can’t always name it. Photographers do their best with what they’re given and still get told it “didn’t hit”.

the method changes that.

It gives you the tools to see clearly, plan strategically, and create with confidence.

No fluff. No ego. Just clarity.

Let's do it!

want a peak inside?

This isn’t a surface-level sprint through mood boards and templates.

Each module in beyond the frame is designed to sharpen your eye, deepen your thinking, and give you the strategic lens you’ve been missing. The Assistant is built around 4 core pillars of brand-smart creative strategy:

Intake Intelligence

Smart intake analysis and alignment scoring to uncover visual disconnects early while highlighting what is currently working. For a more well-rounded, higher-level overview of how your brand is doing visually.

01

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creative direction assist

A thoughtful layer of support designed to build strategic creative direction from the inside out. The assistant synthesizes your intake data and offers tone-matched prompts, reference points, and moodboard direction to bring visual alignment to life without pulling ideas out of thin air.

02

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Case study builder

Translate your finished projects into branded narratives that don’t just look good but sell your value. The assistant helps you structure before and after storytelling, highlight client transformations, and write case studies you can pitch, post, and repeat.

03

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thought leadership generator

Turn creative observations into industry-leading content. This tool assist with ideation, structuring, and polishing insights into thought leadership posts, helping you claim your lane without sounding like everyone else.

04

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Love from our students

Click play on the videos below to watch some reviews from our previous students

laura, san francisco

"Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque tincidunt felis ut aliquet facilisis. Nullam tincidunt sagittis pellentesque. Mauris in lobortis libero. Vivamus accumsan scelerisque nunc, rutrum."

mick, new york

"Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque tincidunt felis ut aliquet facilisis. Nullam tincidunt sagittis pellentesque. Mauris in lobortis libero. Vivamus accumsan scelerisque nunc, rutrum."

 Select the plan that works for you:

Pay In Full

ONE-TIME PAYMENT

$500

You will receive:

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*BONUS*

Save $100 when you pay in full and you'll also get the marketing bundle for FREE!

Sign me up!

Payment Plan

6 MONTHLY PAYMENTS OF

$100

You will receive:

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Let's go!

Need help choosing a plan? I gotchu.
Contact me today and I'll get to you asap!

 Frequently Asked Questions

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  • Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

  • Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

  • Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

  • Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

  • Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.


have any other questions?
contact me and I'll be happy to answer.

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Meet your creative mentor, Melissa Maverick

CEO & DIRECTOR OF MYBIZ

Write a short bio about yourself here. People love buying from people, so share a bit of your story! Though make sure to relate it to whatever you’re selling.

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Still unsure of how this group coaching works?

Make it clear that you’re happy to answer any questions and encourage people to contact you so you can help them decide if this is right for them.

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